A little about us...

Founded in 1999 by visionary Russel Flory, Central Profiles is a trusted name in the West Midlands’ laser-cutting industry. With a passionate team and 24 years of unwavering commitment, Russel’s journey started with humble beginnings, renting time on a laser machine. 

Today, as Owner and Director, Russell’s enduring passion for Central Profiles is evident in his dedicated oversight of the company. While he no longer takes on as active a role in daily operations, his guidance and strategic direction continue to shape our path forward. Leading a team of over 40 seasoned experts in their respective domains, Russell ensures that our commitment to excellence remains unwavering.

At our all in-house 40,000 sq.ft premises in the heart of Worcestershire, we offer a range of services including laser cutting (flat bed), metal bending, welding, robotic welding, tube laser cutting and fully automated powder coating and pre-treatment services.

We embrace innovation, utilising state-of-the-art technology like robotic welding and advanced laser cutting for precise results. This means faster results with better quality and accuracy.

Award image for Metal Fabrication Company of the Year

Award Winning...

We’re thrilled to announce that we have been awarded ‘Metal Fabrication Company of the Year – Central England (Worcestershire)’ by Prestige Awards!

This achievement is a testament to the exceptional skills and dedication of our incredible team. We couldn’t be prouder of each and every member who has contributed to this achievement.

Meet Our Team

At Central Profiles, an exceptional team of industry experts awaits you. With extensive experience and a shared commitment to precision, they consistently deliver outstanding results.


Founder & Director


Senior Estimator

Photograph of Ross


Quality Engineer


Company Secretary






Office Manager


Production Manager




Sales Manager


CAD/CAM Programmer

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